A joyful dialogue with kids.
Childhood is all about toys. It is not too much to say that toys are the very first friends for our kids.These three friends were discovered so that kids could have meaningful childhoods, who are the besties, who think big, and who can have fun together. The alignment of three contrasting colors remind of wooden blocks in our memory.
Mission & Solution
The preexisting brand identity of EDU Friends required to be more tailored to its target audiences - parents and children. In order to develop the stronger bond with clients, we genuinely had to be "friends" for them, just like our name implies. By crafting new adorable characters that resonate with children with bubbly colors and typography, EDU Friends successfully gained the solider affinity with the customers and strengthened the brand identity.
Client EDUBEBE Play Lab
Role Brand Identity | Naming | Logo | Character
